Trade show display association websites can help you keep up with the latest trends. You’ll get an insider’s view of the industry and stay abreast of the latest events and inventions in the display industry. Some association websites also offer extensive, searchable listings of trade shows.

In addition to industry news and advertising, you’ll find many useful articles, educational opportunities, and forums for the creative exchange of ideas.

Some of the best minds in the business answer questions like: How do you catch the attention of potential customers in an environment loaded with competing lights, color, and sounds? Once you have the customer’s attention, what do you say or do to close the sale? Learning from the successes and failures of others is much less expensive than learning on your own, and trade show association websites can give you that competitive edge.

Make sure to visit the following websites:

Trade Show Exhibitors Association

http://www.tsea.org/ – Trade Show Exhibitors Association (TSEA) has a mission to be the industry voice for exhibit and event marketing professionals. This organization has been active for more than 30 years, providing knowledge to marketing and management professionals who use exhibits to promote and sell their products, as well as to those who supply them with products and services.

This association offers education, advocacy, promotion, communication, service, and member-only discounts on a variety of products and services. They have over 1500 members. To decide if you should join, sign up to receive a sample copy of their newsletter and tip of the week email. Memberships cost from $250.00 to $675.00.

ExibitBuilder.net

http://www.exhibitbuilder.net/ – This website gives trade show display buyers an inside look into the business of designing and producing the latest exhibits. Learn about the latest ideas about lighting, structural design, graphics software, and more from the free articles on their website.

Trade Show Week

http://www.tradeshowweek.com/ – This online trade show ‘newspaper’ will keep you on top of the latest news from the industry. This site also offers an searchable Trade Show directory, which allows you to search by industry, country, state or province, and date. This directory alone is reason enough to put this site in your browser favorites.

Event Design Magazine

http://www.eventdesignmag.com/ – This online magazine caters to the creative people who come up with the latest trade show exhibit and display ideas. Get an inside look at the latest designs, technologies and products. And don’t assume that you won’t find anything that you can use as an exhibitor – one of the latest articles posted on this site gives great ideas for making the most of a bad trade show location. That’s information that most of us could use.

Jonni spent many years attending trade shows and juried art fairs as a creator of unique gift products and artwork. She now devotes her time to writing books and creating websites, including: http://www.find-displays.com

Article Source: http://EzineArticles.com/?expert=Jonni_Good

Finding a fast way to capture visitor interest with an exciting trade show display booth is quite a challenge. Trade show attendees want a quick fix. Catchy trade show graphics can give a bold deliverance of message and humor can be used effectively too; but the trade show exhibit also has to be consistent with the exhibitor company’s marketing message.

To be successful, the trade show booth design must answer the visitor’s three key questions — who the exhibitor is, what they do, and why a visitor should spend time inside the exhibitor’s trade show booth.

According to Karla Krause-Miller, Director, Cappa and Graham, Inc., a professional event planning company in San Francisco and Silicon Valley, the psychology and strategy of trade show booth messaging is the key to success at a trade show. She advises that one follows the guidance from experienced account managers to stay on track for achieving a successful trade show display. Here are a few of her tips for exhibitors:

Focus on the big picture of what you want to have happen at the trade show. In other words, keep your company’s trade show marketing goal in mind when planning a trade show display booth.

Avoid common trade show graphic mistakes, such trying to explain your new product by putting too much information in your trade show graphics -that is the job of your trade show booth staff.

Make sure your trade show graphics are readable from a distance of 10′ away and from 8′ above. Be sure to design your trade show booth with people in mind – what people will see when they approach from the aisle, what they see when they step inside the booth, and at the back wall.

Add excitement and pizzazz to your trade show graphics by using color and movement. Avoid boring graphics.

Use appropriate models and messages that match your industry standards.

Pay attention to lighting – have a clean, well-light trade show booth as people are attracted to light.

Make your trade show booth the place to be – people want to be where the action is -and they want to be part of the action.

Avoid being too product focused. It is best to highlight the application of what your product does, rather than relying on an unknown product name. The former Nellcor Puritan Bennett medical equipment company wanted to feature their new product, N1000, at a trade show. But instead of using the product name, N1000, they showcased graphics that featured its application–capnography, a noninvasive analysis of Co2 saturation. Visitors were better able to understand what was inside the trade show display. Nellcor was smart to focus on N1000’s application rather than rely on a product name unknown to potential visitors.

Remember, it’s up to you to decide what your trade show exhibit display will do to relay your company’s message. If you follow the above rules, you can have a successful trade show experience; whether you have a pre-owned trade show exhibit display, a custom trade show exhibit, a custom modular trade show booth, a portable or pop up trade show exhibit display, or a trade show display rental.

This trade show exhibit advice holds true wherever you have your next trade show –whether the show is in Orlando or the Las Vegas Convention Center, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company. http://www.proexhibits.com

Article Source: http://EzineArticles.com/?expert=Dick_Wheeler

The veteran trade show exhibitor knows, however, that the best way to meet this challenge is to have a solid plan in place by first determining their company’s market, sales goals and promotional objectives.

Once a company fully understands the reasons why it needs to exhibit in a trade show, then, and only then, can it begin to identify the proper trade show that will meet their marketing objectives.

According to Skip Cox, president of Exhibit Surveys Inc., a trade show industry research firm based in Red Bank, New Jersey, the trade show selection process should begin with serious background research. Here are a couple of his tips on how you can research the right trade show for your company:

1. Research the trends in your industry–new technologies, competitors’ preferences, customers’ bias, etc. Then search for trade shows that reflect these trends.
Read trade publications in your field as they are a very good source of the latest
news in your industry. Opportunities abound for companies that are able to capitalize on these developments. Contact the editorial staff of trade publications to learn more about the latest breakthroughs in your business arena. Go to the Internet and research companies that are making news by introducing exciting new products or services in your field.

Contact your trade associations to explore what companies they believe are leading the way. Then, seek out trade shows that are in tune with these trends for your trade show exhibit or your trade show display rental as trend-setting trade shows will be the ideal showcase for your trade show display.

2. Interview your co-workers and people in your field as to what trade shows match up with your client’s needs.

By zeroing in on your client’s profile, you can determine what trade shows mirror your needs. Get input from your top marketing and upper management staff to determine what your market is. In addition, get feedback from your product and marketing managers and also your field sales reps. The sales reps are able to get face- to- face with clients and have a real understanding of their needs.

In fact, according to an Exhibitor Magazine survey of trade show exhibit managers who sought help in selecting trade shows to attend, the most influential input on selecting trade shows came from the sales staff (35%). They were followed by: marketing staff (32%), show management statistics (24%), upper management (20%), following where the competition goes (20%), customer suggestions (18%), other (12%), and the product development staff (8%). The respondents checked off all of the resources that applied.

By doing your research on what is hot in your industry, matching up trade shows that mirror these trends, and answering your client needs, you will be able to select the right trade shows for your company. Then you will be well on the way to a successful trade show exhibit experience. This is true wherever you have your custom trade show exhibit, custom modular exhibit or trade show exhibit rental, whether the exhibit is at the Las Vegas Convention Center, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company. http://www.proexhibits.com

Article Source: http://EzineArticles.com/?expert=Dick_Wheeler

Did you also know that 76% of companies’ sales people think of trade show leads as cold calls, and that less than 10% of all companies use any form of post trade show event measurement?

There has got to be a better way to turn trade show leads into sales, and there is.

According to Michael Gilvar, President of Fish Software Inc., a Carollton, Texas- based trade show event measurement and interactive marketing firm, trade show attendees can now be categorized, identified and measured as to whether they are hot prospects through its “Immersive Media” software. By using radio frequency identification technology (RFID), trade show exhibit staff can better focus a sales pitch on their most highly qualified leads and thus greatly enhance the efficiency of lead tracking.

But how to explain this innovative lead technology to potential trade show exhibitors?
Rather than going into lengthy explanations at the Exhibitor 2006 trade show, Gilvar’s company decided to explain their product by using it as an example. The FISH(TM) team practiced what they preached and put their product into play at the trade show.

In order to get potential clients to fill out advance surveys listing their company’s preferences, needs, and budget requirements, FISH(TM) held a contest that required the prospective attendee to send back a filled-out questionnaire for a chance to win an iPod. Using this prize incentive, they were able to elicit valuable information from prospective clients before the Exhibitor 2006 trade show.

Now armed with that survey information, they then sent their potential customers a tag which had to be claimed at the FISH(TM) trade show booth to learn if they won the prize. The tag was actually their RFID which was able to transmit this prospect’s data to a computer server in the trade show exhibit when the prospect approached within 30′ of the trade show booth to see if they won.

The tags transmitted personalized information onto the screen of a laptop computer in the trade show booth, and the FISH(TM) trade show sales staff was able to identify the prospect by name as well as glean key information that instantly showed how qualified a lead the prospect was.

Think of it. A trade show sales staff would now be able to spend more time selling at the show, rather than spend time trying to qualify prospects. When a targeted prospect arrives at a trade show display, the sales staff will have pertinent data that will help them to immediately advance the sales process. Each respondent profile can be pre-loaded on the trade show booth database and thus the visitor is identified upon entering the trade show exhibit. This process allows a sales person to identify VIP attendees and truly leverage the one-to-one marketing opportunity available.

By better qualifying trade show leads, your sales staff will have more energy to stay focused on hot prospects, leading to better results. This is true wherever you have your custom trade show display, custom modular exhibit or trade show booth rental, whether the exhibit is at the Las Vegas Convention Center, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company. http://www.proexhibits.com

Article Source: http://EzineArticles.com/?expert=Dick_Wheeler

The recent 2007 giant Consumer Electronics Show in Las Vegas in January had over 140,000 trade show visitors with approximately 2,700 trade show exhibitors who showcased the year’s new technology and set the stage for hi-tech trends. It was the technology industry’s largest trade show, yet it was not open to the public.

There is good news, however, for trade show “wannabes” who no longer have to feel left out in the cold. Millions of virtual trade show visitors are now able to view trade show highlights and new launches via the Internet. Virtual trade show visitors can witness the breaking news of the technology trade show exhibitors online by playing video on demand found on trade show exhibitor’s websites. The CES show’s message was the news of the “digital living room” and “convergence” touting products that allow us to take our favorite media on the road and transfer it around the house. Now we can sit in our digital living rooms and watch trade show exhibitors via the Internet.

Take it from Bill Gates, tycoon of Microsoft, and legendary Steve Jobs, guru of Apple–they want to extend their audiences well beyond the trade show floor. These industry titans have created video on demand on their company websites as a way to share their trade show experience with the entire universe– not just those physically attending the trade show.

Gates gave a rousing, informative keynote speech at the CES Show, and Jobs gave a magical keynote speech at his MacWorld. Both got loud cheers from those in attendance, but they also got a lot of praise from the millions of virtual trade show visitors who viewed their speeches online.

Want to hear them now? Click on their websites and you’ll get to hear the magic they spun at their recent trade shows.

Join Bill Gates as he keynotes 2007 CES demonstrating how Microsoft is delivering a new generation of connected experiences. Gates announced several new offerings from Windows Vista, Xbox 360, Microsoft TV and more.

Here is a list of what you can see and hear about CES in Las Vegas on Microsoft’s website:

o What’s New from Partners?

o Zune After Hours It’s midnight at Tao, the perfect time to talk about Zune.

o Meet the Regans, a Windows Vista Family

o Scoble: Where to Spend Your Money?

o Tour the Microsoft Booth with Bill Gates

o Riding with Ford Sync Microsoft at CES has a front seat look at Ford Sync, jointly developed by Ford and Microsoft. Gates says that by fall the Zune will be able to automatically synchronize with a dozen 2008 Ford cars.

o Xbox and Windows Gaming

o Windows Vista Ultimate Full Motion Desktop and GroupShot Demos

o Gates Summarizes the News from CES

o Microsoft Home Server

o 2007 International CES Keynote

o Exclusive Interview: Bill Gates Previews CES

o Photographer Art Wolfe on Windows Vista

o Zune It!

o Get Your Game On

o Creating 3-D Worlds From Your Photos

o The Office 2007 User Interface

o Wireless Desktop Wins CES Design Award

At Macworld -an annual gathering of more than 40,000 Mac enthusiasts and nearly 400 trade show exhibitors at the Moscone Center in San Francisco, Steve Jobs kicked off the Expo with his state of the industry address and told the faithful what was on the horizon. Visit his website to see his keynote address and learn the news.

Remember, if you want to expand on your trade show exhibit experience and make it last after the physical trade show ends, you can add video on your company website that will highlight your trade show display and the news of your new product launches. By having video on demand, you can recapture the highlights of your trade show experience — wherever you had your trade show exhibit–whether it be at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company. http://www.proexhibits.com

Article Source: http://EzineArticles.com/?expert=Dick_Wheeler

When you are planning to have a trade show exhibit, it is essential to pre-qualify photographers who have experience in trade show display shooting. Your photographer must be familiar with and can handle the demands of producing oversized, exciting, compelling and crystal clear trade show display images. The effective trade show exhibit professional photographer is able to capture very large photo images in a dramatic way. Ideally he/she will shoot with top- of- the line Nikon, Canon or medium format digital cameras that purposefully translate images to large formats.

Christian Tanimoto, trade show photographer, re-toucher, and graphics production assistant at Professional Exhibits & Graphics of Sunnyvale, California -a premiere trade show display company, says that because of the large size requirement, trade show photography must adhere to special requirements. He gives advice on the three most important ingredients for shooting trade show display images. They are:

#1. The size of the digital file is key–the larger, the better.
All photos used for trade show displays need to be on a file that is ideally 12 to 16 or more mega pixels. It is always best to begin with a digital file format in order to achieve a highly accurate resolution.

#2. Use an uncompressed raw file.
It is best to use a file that has does not need to be compressed so that you can have large prints that do not look pixilated. The images must look sharp. By using an uncompressed file, you will avoid the posterized or rasterized appearance. Your trade show display design panel artwork will be crisp, clear and have many levels of tone. If photography is not shot in a large digital format, the artwork needs to be converted from either film, slides, or negatives. The images then need to be scanned, downloaded and compressed into a digital file.

#3. Attach color profiles to digital files.
By having a large enough color pallet with a wide range of colors, you will be able to select and print true color. Accessing a color profile, the designer can interpret the correct color. You will then be able to accurately communicate color and color match your website and collateral materials seamlessly.

Eye catching, stylish trade show photography can be used on a vast spectrum of trade show displays– from the small trade show kiosk exhibit to the custom free-standing multi-story trade show exhibit with integrated office, meeting room and theater arenas.

Trade show photography is some of the most exciting photography displayed and needs to always look beautiful and exciting, advises Tanimoto. This is equally true if you are purchasing stock photography for your trade show exhibit. Having a large digital file is the key, whether the artwork is used in a custom trade show exhibit, a custom modular trade show display, or a rental trade show booth.

Remember the above tips for impactful trade show photography, and you will have a breath- taking and beautiful trade show exhibit with exceptional graphics. This is true wherever you exhibit–be it the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company. http://www.proexhibits.com

Article Source: http://EzineArticles.com/?expert=Dick_Wheeler

The five major trade show exhibit mistakes to avoid are:

1. Picking the Wrong Show to Exhibit In

By being distracted by an overly hectic work schedule and being short staffed and overworked, hastily made trade show decisions to exhibit in an upcoming trade show can backfire. Because you were unable to put the proper amount of time in to analyze who would be attending and exhibiting in the trade show, you wound up with the wrong
targeted audience. Without doing the proper research to learn about the qualifications of the trade show attendees and how they match up with your marketing goals, you are subject to missing your target and having an unrewarding trade show experience.

2. Selecting the Wrong Location For your trade show display

If you wait until the last minute to decide on exhibiting in a trade show, you may have to put up with a less than ideal location– behind a pole, at the end of a dead-end aisle, near loading docks, close to freight doors and ceiling water pipes or in a very dark corner. You may be relegated to a site far from the industry leaders, main attractions, guest services, entrances, exits, escalators, elevators, stairs, windows and seminar sites.

3. Having a vanilla-type trade show booth with no intrigue or style

Just imagine a line forming at the trade show exhibit next to yours where there are compelling, dramatic displays with lots of attractions, audios and interactive activity on their website, sensational giveaways and prizes, fresh brewed coffee and hot buns, dancing acrobats and an oversized TV screen with a luxurious lounge for the foot weary trade show attendee. Then imagine your trade show booth with nothing but a drape. Guess who gets the traffic.

4. Having your trade show booth staff poorly matched with your qualified prospects.
If you are attending a trade show that attracts primarily engineers, your trade show exhibit staff should be comprised of engineers who will be able to communicate with its audience in an informative, intelligent way. It’s that simple.

5. Allowing your trade show booth staff to waste time by talking to unqualified prospects. The key is to identify and classify hot prospects and the products and services they are interested in buying. There are new, sophisticated software packages that allow you to identify a half dozen weighted multiple choice questions in advance that will determine how viable a client prospect is. If you do not identify the hot leads and filter out those who are not qualified, then your trade show exhibit staff will only be spinning their wheels. They will spend unproductive time by talking to prospects that do not have the budget, who will be unable to meet a specific time frame and who do not have the ability or authority to purchase your product.

Remember, by avoiding the major pitfalls of novice trade show exhibitors, your trade show display experience will be able to stay on track and you will have a successful trade show exhibiting experience. This applies whether you have a custom trade show exhibit, a custom modular trade show display or a trade show booth rental. It also applies wherever you exhibit–be it the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company. http://www.proexhibits.com

Article Source: http://EzineArticles.com/?expert=Dick_Wheeler

Although unforeseen events such as a major winter blizzard can cause havoc with your trade show delivery schedule and budgeting, it is always best to minimize your chances for error by picking the right professional transportation company. If you want your trade show booth to arrive in good condition, on time and within your budgeted allowance, you need to be informed on how to pick the right freight handler and transportation company.

You can take control of your trade show booth’s destiny by becoming fully informed.
Bad weather, causing flight delays at certain times of the year, is a concern beyond your control. But just like you can reclaim lost luggage from an airliner if you have your name tag on it, you have a better chance of finding a lost or misplaced trade show booth element if, for example, you labeled every part of your trade show display in advance.

Although GPS technology has been a boon to tracking trade show booths, it can’t find what is not labeled. And, since there are so many different people handing the shipment of a trade show booth, there is no guarantee that your trade show exhibit will arrive safely on the other end. You can, however, improve your odds of success by taking steps to insure your trade show display’s safe journey. Thus, the first step is to find an experienced trade show specific carrier.

George Poppe of National Transportation in El Segundo, California, offers the following tips on what to look for in a trade show freight carrier. They are:

1. Make sure your transportation company records all of your trade show exhibit information, such as destination, schedule, weight, number of pieces, and exact dimensions of your pieces. This detailed information not only determines the cost of transporting your trade show booth to the exhibit site but also drayage costs (what the unions charge to deliver your booth from the loading dock onto and off the trade show floor)

2. Look for a freight carrier that has a good rapport with the unions so
your trade show exhibit will be in reliable hands. You are better able to avoid unnecessary charges if your transportation carrier deals regularly with the trade show conference hall unions. Your carrier benefits from knowing the industry venues well–whether they be the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.

3. Look for a transportation company that handles a large volume of trade show business. You can get price breaks if your cargo company has multiple or less than truck load shipments to a convention site. An example of what can happen is the recent Semicon West 2006 Convention at Moscone Convention Center in San Francisco July 11 -13th.

Poppe reported that, due to the popularity of this show, his National Transportation Company had to wait in the marshalling yard for 11 hours before delivery at the unloading dock. Because he had 3 trucks and multiple shipments, he was able to waive the waiting charge fees which would normally be charged. A less experienced trucker most likely would pass along these charges to the trade show exhibitor. Marshal yard fees range anywhere from $45 – $85 hour.

4. Select a trade show freight company that has first class communication capability. Check to see if they offer 24/7 contact with a live person, since trade shows are not a 9 to 5 business. Also make sure you give them contact names and cell phone numbers of your exhibitor reps on the trade show floor. Check to see if the freight company has the capability of sending Internet air bills and bill of ladings in case an air bill is lost and you need a duplicate copy immediately.

Poppe suggests that once you select your freight company, you should ship 7 – 10 days ahead of your targeted move in date in order to avoid late penalties. And be sure to also communicate your trade show exhibit details with the company you select to do your trade show installation and dismantling. It’s really all about communicating.

Remember, do your homework in advance and know what you can do to avoid major mishaps of shipping your trade show booth. By picking an experienced freight company, you can minimize your exposure to mislaid or damaged trade show booth components and budget cost overruns.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with a showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company. http://www.proexhibits.com

Article Source: http://EzineArticles.com/?expert=Dick_Wheeler

1. Consider renting a trade show booth rather than buying one.
Renting a trade show exhibit applies only if you are planning a one time or occasional trade show appearance or if you have a simultaneous trade show in another part of the country that conflicts with your exhibit schedule. It does not make economic sense to rent a trade show display if you plan to exhibit more than three times in a given year. Be sure to rent a booth that will fit into the size of the exhibit space. Renting will save you not only on trade show booth construction costs but also the expense of warehousing your display after the trade show is over.

2. Upgrade your existing trade show booth. If you choose not to rent, you can upgrade your older booth by changing its graphics, relaminating color panels, and redesigning structural elements. This is a much more cost-effective way than starting from scratch.

3. Invest in a pre-owned trade show display. If you do not already have an existing trade show exhibit booth to upgrade, you can find pre-owned trade show exhibits that are greatly reduced from their original cost. Many trade show exhibit houses offer top quality pre-owned exhibits that are well maintained and easily adaptable to new signage, often affording reductions in exhibit design time and construction costs by more than half. You also have options on size, design, scope and price similar to trade show booth rentals with a variety of style and dimension options. Perhaps with little more than a customized graphics upgrade your trade show exhibit can be “out the door and on the floor” in a matter of weeks.

4. Consider a lightweight trade show exhibit. A lightweight exhibit will reduce operating costs such as freight, drayage, and storage. Select a trade show display that packs easily and is uncomplicated to install and dismantle. A custom modular or custom portable trade show exhibit can have the look of a custom exhibit, while reducing operating costs by 50 to 90 percent.

5. Pack extra supplies. When your installation and dismantle company installs your exhibit at your trade show, you’ll find that emergency repairs and materials replacements often are costly. So keep a backup supply box filled with items that may need to be replenished at the trade show. Include power cords, tools, light bulbs, Velcro, scissors and duct tape.

6. Plan well in advance. This will help you avoid unnecessary rush charges from not scheduling adequate lead time for the trade show display’s graphic design and production requirements.

7. Set up the trade show display during pre-show week days. Avoid costly weekend and overtime labor costs on the trade show floor. Early trade show booth assembly also helps you to avoid last minute glitches that run up the tab.

8. Understand trade show services. You will frequently require supplemental assistance from trade show services at the trade show exhibit hall. These are representatives and union laborers who provide such support services as installation and dismantling, carpeting, furniture, lighting, phones, drayage and security. If you are aware of the nuances of these charges for trade show services and plan in advance you can save money while avoiding numerous pitfalls.

Experience is the best teacher in keeping trade show exhibit costs under control. If your display team has limited know-how, tap into the wealth of knowledge available from the staff of a reputable trade show exhibit house. Also do your research on trade show exhibit company websites for industry insider tips.

Dick Wheeler is President of Professional Exhibits & Graphics headquartered in Sunnyvale, California. His firm is a full-service premiere trade show exhibit, graphics and management services company. Go to http://www.proexhibits.com for more information on excellent full service trade show display, graphics and management services.

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