How to Promote your Local Business Effectively

Promoting on a local level poses a unique variety of challenges. It is important to make sure you exude a sense of proximity when you advertise locally, or your efforts to appeal to those living in your area may be left unanswered. Consumers often prefer to do business with companies in their community. The key [...]

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Importance of Networking

Today I spent the afternoon at the Syracuse Chamber of Commerce show where I worked a booth for my “day job”. After spending the day there I realize that I should write a blog about a very important part of business, of all businesses, social networking.
At the chamber show there were booths ranging from home [...]

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