Promoting on a local level poses a unique variety of challenges. It is important to make sure you exude a sense of proximity when you advertise locally, or your efforts to appeal to those living in your area may be left unanswered. Consumers often prefer to do business with companies in their community. The key [...]
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So, you’ve decided you want to start your own business.
You have a novel product to sell or an expert service to deliver. You’re sure of your abilities to produce products or deliver services. But you’re a little intimidated by the other rolls you must learn as a small business owner: salesman, marketer, accountant, human resources [...]
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Today I spent the afternoon at the Syracuse Chamber of Commerce show where I worked a booth for my “day job”. After spending the day there I realize that I should write a blog about a very important part of business, of all businesses, social networking.
At the chamber show there were booths ranging from home [...]
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