Defining Firm Level Entrepreneurship

According to Zhara et al., (1999) different scholars use different expressions to describe entrepreneurship (e.g., Entrepreneurship, Corporate Entrepreneurship, Intrapreneurship, Entrepreneurship Posture, Entrepreneurial Orientation), but contrary to the variety of expressions used to describe entrepreneurship, there is consistency regarding entrepreneurship’s definition and measurement.
Generally speaking, entrepreneurship based research usually focus on either Traits or Behavior. Since the [...]

3 Alternative Solutions To Market Your Business

When you start up a new business you will no doubt prepare a business plan and you do this not just to get a loan from the bank but because it truly adds value to understanding the viability of your business venture.
Well, that’s what should be happening anyway. When it comes to validating your business [...]

Product Creation – 6 Brand New Methods to Explode Your Product Creation

Creating new product can be a daunting and overwhelming task as it requires ample time, creativity, and resources. Yet it is something that every entrepreneur must embrace in order to better serve their customers and address their ever-changing needs and demands.
Here are the 6 brand new methods to explode your product creation:

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