Get PR for Your Trade Show Exhibit
If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and international media coverage. By hiring a public relations pro, you will be assured of getting releases to the industry trade media about that hot new product you are featuring. The trade show media will also be invited to your trade show booth for an interview with your company executive.
Be sure to keep in mind that a valuable and important publicity task is to create a comprehensive media kit. The kit should include background specifics on your company as well as an outline of your new product features and benefits. You should send this kit out in advance and also have it on hand to give to media trade show booth visitors. The press kit makes it easier for the media to write about the details of your story and learn why your news is meaningful to a broader audience.
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