We do several virtual trade shows in closely monitored corporate environments, very successful, and very loved by participants, held entirely online – with no in-person counterpart. The definition of success of these virtual fairs however, is different from what the convention industry would consider to be the definition of a successful trade show. What I [...]
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Due to increased competition and the internet, prices on portable trade show displays have fallen 50% and more in the last ten years. While trade show exhibitors can save a bundle when buying trade show displays today, it is more important than ever to be aware of and avoid the hidden costs associated with buying [...]
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Once you have decided that your company needs a presence in an upcoming show by having a trade show exhibit, it is important to understand the ins and outs of trade show booth selection. In order for the exhibitor to choose the appropriate trade show display, it is necessary to know the distinction among the [...]
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