Importance of Networking
Today I spent the afternoon at the Syracuse Chamber of Commerce show where I worked a booth for my “day job”. After spending the day there I realize that I should write a blog about a very important part of business, of all businesses, social networking.
At the chamber show there were booths ranging from home improvement to local banks. There were SEO companies, restaurants, technology based companies, and cell phone companies. All there with the same purpose and for the most part the same strategy of networking.
From my study of the folks at the show here is how it works and why it works. First of all, everyone there for the most part was a member of the Chamber and they all had a booth. Second, each booth would send sales people out to go around to other booths and repeat a pretty simple pitch.
“Hi Marty”, (everyone had name tags), “What do you and your company do?”
That’s it! With that simple question people would share what they do and why they do it. Then the wandering rep would just have to decide if THEY could help that booth with their business. I couldn’t believe it! I would think that your booth was set up to draw business while in reality the booth was just a place for others to pitch their service to you!
While wandering myself I spoke with a few local companies that perform SEO services and web services more or less to see what others in my industry where up to but I noticed the real use of the selling to booth strategy when I walked up to a booth that stages homes before sale.
As a strategic person I understand the importance of staging a home and I am planning on selling my house in the next 5 years so I approached the TBJ Home Staging Impressions booth. As I chatted with Gayle she told me that this is a new adventure for her and that she was having a website created as we speak. CHA-CHING! Now she was talking my language and I knew how I could help her. I explained that I am into that type of work and that I offer web hosting all the while I grabbed one of her business cards and slipped it into my wallet right next to my own business card which I handed to her.
Now, I might not hear from Gayle about hosting but the importance of networking is still there. I may need to stage my house and I only know one person who does that and she may need to host her site still, where I am sure I will be fresh on her mind.
Think of networking like lottery tickets. The more tickets you pick up the greater chance you will have of winning! Even though the chance is minimal, the reward is worth it.
Join online social groups, go to shows and conferences, and talk to anyone that will listen. You’re only helping your business when you do!
About The Author
DJL has offered web solutions for a number of years that include everything from printing to programming. In 2007 DJL shifted their main focus into web hosting and hosting education to teach others the in’s and out’s of an ever changing industry.
http://www.djlsolution.com - http://www.how-2-host.com
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